PR News #Social16: Why Periscope Works for Your Business


(San Francisco) - On August 10th, I was honored to discuss Periscope for business with Landis Communications CEO David Landis, at the PR News Big 4 Social Media Summit. Held at San Francisco's Grand Hyatt San Francisco on Union Square, our highly engaged audience of 250 came from agencies, b2b and b2c brands, non-profits/associations and government organizations.

It was a pleasure to work onsite with PR News Editorial Director Steve Goldstein and his New York City and Washington D.C.-based team members. Additionally, it was great to connect in real-time with #Social16 attendees from UPS (Atlanta), Zion and Zion Advertising (Phoenix), Univision (Miami), Lemon Tree Agency (Sacramento), Redwood Credit Union (NorCal), amongst others. For a top line on our major Periscope for Business points, David Landis does an excellent job of distilling our slides in his recent LinkedIn blog

A recap of our #Social16 experience via social media:
1) Twitter
2) Instagram 
3) Facebook/FacebookLive, including an excellent mini-interview by Lemon Tree Agency's Patrick Storm. 

Our PR News #Social16 Periscope session was an absolutely worthwhile experience, capping off a year that included launching my clients Santa Fe Opera and Musica Marinon Periscope, the hosting of my Periscope for Breaking Brand News blog on the Landis Communications, Inc. website, and its subsequent pick up by PR Daily.

Already using Periscope? How has it helped you meet business goals?

If new to Periscope, let's talk about about using this visual storytelling tool and a bespoke mix of social media platforms to tell your unique brandstory with ROI. Contact me at

Published via LinkedIn | August 16, 2016