(San Francisco, CA) - BSPOKE was honored to showcase qualitative research expert Adin Heller's pop-tastic presentation: “3 Things Brands Can Learn From Rick Astley.” Originally broadcast on July 24, 2018 via #bspokeofficehours on Instagram, two (2) IGTV videos totaling 15 minutes are now available for viewing. Hyperlinked recaps below:
Introducing Adin Heller
Adin's qualifications, her work in sound branding, brand experience design and consumer packaged goods.
How we met and the obsessions we share (cue "Downtown Abbey," James Bond and Daniel Craig)
Opening discussion of Adin's presentation - "Tap Into the Power of Nostalgia"
"Hold Onto What You're Known For, But Don't Be Afraid to Innovate"
"Don't Take Yourself Too Seriously - But Be Smart About It"
BSPOKE take aways