Breakout Brand Identity: Three Hour Work Session
“Who Am I?”
BSPOKE will help your team:
Explore established mission, vision and brand values to establish or re-energize unique brand proposition and discover the path to breakout brand strategy
Determine your brand’s most compelling stories
Authentically differentiate – and lead – within your business sector and beyond
LEARN MORE. WHY BREAKOUT BRAND IDENTITY?
CASE STUDY #1: THE BRITISH AMERICAN BUSINESS COUNCIL OF NORTHERN CALIFORNIA
CLIENT: The British American Business Council of Northern California has been “super-connecting” in the Bay Area since 1954, “fostering commerce, friendship & economic growth between Northern California and the United Kingdom.”
BRIEF: Develop and execute BABCSF brand storytelling training with emphasis on social media, digital and business networking events
APPROACH: PowerPoint presentation-as-training with rolling Q&A for BABCSF executives and staff
RESULTS: Utilized tech, business and BSPOKE case studies to demonstrate effective social media conversion and loyalty through brand storytelling. Working from a BABCSF brand identity baseline, examined BABCSF’s current marketing deployment, recommended best KPIs; presented and co-ideated BABCSF’s most compelling untold stories and untapped, high-value opportunities and tactics (based upon understood mission, vision and goals). Increased BABCSF staff confidence and excitement for creating its own, cohesive brand strategy across social media, digital and real-world events.
CASE STUDY #2: THE SANTA FE OPERA APPRENTICE SINGERS PROGRAM
CLIENT: The Santa Fe Opera Apprentice Singers Program, one of the finest programs of its type in the world.
BRIEF: Develop and execute apprentice artist brand training with individualized artist consultation and advisement
RESULTS: Created "Opera Singers are Brands" a bespoke training experience for 50 apprentice singers. Surprised selected participants through “this is your life” social media case studies, citing respective brand excellence in order to demonstrate brand identity, storytelling and brand strategy to meet professional goals. Conducted private, onsite consultations as an extended function of SFO Media and Public Relations, a first for a USA-based opera company.