Targeting Investment Grade Storytelling: Three Hour Work Session
“How Do I Share Who I Am?”
Audit current social media, digital and real world communications deployment
Determine your brand’s most dynamic, high-value and yet to be told storylines
Recommend most pertinent and powerful deployment of your brand’s most compelling stories, narratives and must-know truths using current social media channels, digital, and real world channels
LEARN MORE. WHY TARGETING INVESTMENT GRADE STORYTELLING?
CASE STUDY: SANTA FE OPERA
CLIENT: The Santa Fe Opera, a $200MM per annum economic powerhouse.
BRIEF: Develop a strategic brand storytelling plan for SFO's 59th season; improve SFO operagoer brand experience across social media and the real world.
APPROACH: Organization-wide interviews with department heads and employees; development of SFO's most compelling brand narratives in line with established PR and marketing plans.
RESULTS: SFO’s first cross-company strategic storytelling plan; BSPOKE for SFO recommended brand narratives drove critical Denver Post and Albuquerque Business First press wins; first USA opera house to Periscope to break brand news; SFO on Twitter's rebrand and relaunch, developing brand voice; established new social media to real-world brand best practices and operagoer touch points; exhaustive, post-mortem reporting and recommendations for SFO public relations, advertising and marketing communications.