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TARGETINGINVESTMENTSTORYTELLING copy.png

500.00

Targeting Investment Grade Storytelling: Three Hour Work Session

“How Do I Share Who I Am?”

BSPOKE will:

  • Audit current social media, digital and real world communications deployment 

  • Determine your brand’s most dynamic, high-value and yet to be told storylines

  • Recommend most pertinent and powerful deployment of your brand’s most compelling stories, narratives and must-know truths using current social media channels, digital, and real world channels

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LEARN MORE. WHY TARGETING INVESTMENT GRADE STORYTELLING?

CASE STUDY: SANTA FE OPERA

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CLIENT: The Santa Fe Opera, a $200MM per annum economic powerhouse. 

BRIEF: Develop a strategic brand storytelling plan for SFO's 59th season; improve SFO operagoer brand experience across social media and the real world.

APPROACH: Organization-wide interviews with department heads and employees; development of SFO's most compelling brand narratives in line with established PR and marketing plans.

RESULTS: SFO’s first cross-company strategic storytelling plan; BSPOKE for SFO recommended brand narratives drove critical Denver Post and Albuquerque Business First press wins; first USA opera house to Periscope to break brand news; SFO on Twitter's rebrand and relaunch, developing brand voice; established new social media to real-world brand best practices and operagoer touch points; exhaustive, post-mortem reporting and recommendations for SFO public relations, advertising and marketing communications.