Earlier this month, I received a Periscope notification from Finnair on my phone. Their new A350 jet had just landed in Helsinki, fresh from the Airbus facility in the south of France. Finnair is the first European carrier to fly A350s. I quickly jumped onto Periscope to watch the A350 taxi toward the terminal.
In this episode, I interview James Mowdy (@JamesJetsOften), a brand consultant and creative analytic who helps opera singers build their own brands in the 21st century. James not only helps professional creatives learn storytelling and social media skills to build awareness, but he runs Operatawk, a live-streaming Q&A show about opera on Periscope.
Always looking for ways to be stronger, faster, and more prolific? What better way to become the 2.0 version of yourself than to test out an app or 12?
"Stop posting to ghosts," said David Kellis, director of PR & social media for The Clorox Company, his deck slide showing a tombstone with the epitaph "RIP Organic Social Media." We get it. It's a racket. And if not a racket, it's hard.
The b|spoke story Having worked with British Airways Americas and Ten Group USA by the time I launched my brand consultancy in 2011, my interest and affinity for British business was firmly established.